Estudio sobre el impacto de la auto-imagen en el materialismo de los adolescentes

Journal de Consumer Behaviour publica estudio de Luciana de Araujo Gil, académica e investigadora del Departamento de Dirección y Gestión de Empresa, y otros.

Apareció publicado en el número 15 – 2016 del Journal of Consumer Behaviour, un interesante estudio acerca de cómo la construcción de la auto-imagen y la influencia de los pares influyen o no en el materialismo de los adolescentes.

ABSTRACT

No previous research has investigated the relationship between the concept of self and materialism, especially among teenagers. Our study seeks to reverse this trend by examining how independent self-construal and interdependent self-construal affect materialism among Brazilian teenagers (grades 7 through 12). Hypotheses were tested using structural equation modelling. We find that independent selfconstrual has a positive effect on materialism. Furthermore, we created three sub-constructs out of the original interdependent selfconstrual construct, none of which affected materialism in the same way. Group dependency, a need to achieve the group’s authorisation, increases materialism; group loyalty, an attitude of group fidelity, has no effect on materialism; and group respect, a respect for group decision, diminishes materialism. These are interesting results, because they question our prior beliefs on the matter and introduce new factors into the scholarly discussion of this issue.

LOS AUTORES

1 Luciana de Araujo Gil es profesora asociada de la Facultad de Economía y Empresa de la Universidad Diego Portales, Santiago, Chile.

2 C. Leckie investiga por la Facultad de Negocios y Derecho, Faculty of Business and Law, Swinburne University of Technology, Victoria , Australia.

3 Lester Johnson es investigador de Swinburne University of Technology, Swinburne Business School, PO Box 218, Hawthorn, Victoria , Australia

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